One of the UK’s, indeed the World’s leading Hi-Fi retailers, Cymbiosis knew that their web site was holding them back. They understood the potential that improving the site could offer but its design, structure, functionality and difficult CMS were getting in the way, and any updates required real effort and specialist knowledge to implement.
Our aim was to change all that. Starting with a completely new design – the only element that has been retained is the logo – we devised a fully responsive site (it looks great whether you view it on your phone, tablet or computer) and incorporated brand new technology including an advanced high-res picture gallery and an eStore, which, amongst other things, calculates delivery based upon product and the buyer’s global location. Improved navigation was a number one priority so we have made sure it’s easy and quick for the visitor to find exactly what they want.
Another absolute must was ease of adding content. We therefore developed a series of templates within the CMS which enable those without any specialised skills to quickly and easily add new products, update text and upload images.