Accelerating a leading law firm through targeted lead generation

The client, a leading law firm, was keen to develop a foothold in the hospitality sector and had decided that a programme of targeted lead generation would best suit their way of working. Whilst they had already identified the companies they wanted to approach, they did not know who within them would be responsible for appraising and selecting a firm of solicitors, nor did they have the skills or resources in-house…

Circulation and enquiry management to support the launch of a new B2B publication

The circulation of this title, one of three business-to–business journals published by a specialist UK publisher, had been subcontracted to a third party since its launch 15 years ago.  Since then a great deal of effort had been put into developing a market-leading editorial product however it was acknowledged that, at the time of its launch, the market sector was not well defined and that this needed to be addressed.  The publishers…

Online capability plus outbound and inbound Telemarketing

One of Europe’s largest publishers of IT titles had been running an annual awards event, acknowledged as one of the highlights of the IT calendar, for which readers were invited to vote for their preferred suppliers in a variety of product and service categories. TJC were contracted to design and execute the voting programme and developed a database-driven, password protected, online voting platform which co-ordinates with an outbound and inbound telephone research…

Managing new leads and literature for a European manufacturer

This European manufacturer of solenoid technology has a small local office responsible for sales and marketing in the UK. Given its staffing limitations, a requirement existed for a facility that would receive and manage all new business leads including literature despatch and lead qualification. By putting an on-demand fulfilment and enquiry management process in place, our client has been able to get on with the job of selling their products without…