Showing articles tagged Lead Generation ×

Accelerating a leading law firm through targeted lead generation

The client, a leading law firm, was keen to develop a foothold in the hospitality sector and had decided that a programme of targeted lead generation would best suit their way of working. Whilst they had already identified the companies they wanted to approach, they did not know who within them would be responsible for appraising and selecting a firm of solicitors, nor did they have the skills or resources in-house…

Online capability plus outbound and inbound Telemarketing

One of Europe’s largest publishers of IT titles had been running an annual awards event, acknowledged as one of the highlights of the IT calendar, for which readers were invited to vote for their preferred suppliers in a variety of product and service categories. TJC were contracted to design and execute the voting programme and developed a database-driven, password protected, online voting platform which co-ordinates with an outbound and inbound telephone research…

Creating a database of 2,000 new prospects for a specialist printing company

The client, a printing company specialising in high quality 10-colour presswork, was concerned that their forward order book was not as full as it should be and therefore decided to embark on a new business generation exercise. However, the problems they faced turned out to be considerable: They did not have a clear picture of their prospect market because they could not readily identify any trends within their existing business. They…