Showing articles tagged Enquiry Management ×

Circulation and enquiry management to support the launch of a new B2B publication

The circulation of this title, one of three business-to–business journals published by a specialist UK publisher, had been subcontracted to a third party since its launch 15 years ago.  Since then a great deal of effort had been put into developing a market-leading editorial product however it was acknowledged that, at the time of its launch, the market sector was not well defined and that this needed to be addressed.  The publishers…

Managing new leads and literature for a European manufacturer

This European manufacturer of solenoid technology has a small local office responsible for sales and marketing in the UK. Given its staffing limitations, a requirement existed for a facility that would receive and manage all new business leads including literature despatch and lead qualification. By putting an on-demand fulfilment and enquiry management process in place, our client has been able to get on with the job of selling their products without…

Large scale International fulfilment for a leading manufacturing firm

For this client, a leading manufacturer of bearing technologies, we have developed and supply a data capture, literature fulfilment, data analysis and reporting process. This involved the design and development of a database to manage all data, the training of the fulfilment team to operate the system, and data capture via telephone, web, email fax and post. Dedicated phone, email and postal facilities were set up for the purpose and, critically, the process was set up…