Circulation and enquiry management to support the launch of a new B2B publication
The circulation of this title, one of three business-to–business journals published by a specialist UK publisher, had been subcontracted to a third party since its launch 15 years ago. Since then a great deal of effort had been put into developing a market-leading editorial product however it was acknowledged that, at the time of its launch, the market sector was not well defined and that this needed to be addressed. The publishers…
Read more