| Exhibition Enquiry Handling: “enquiryNET” |
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Our enquiryNET service is available in two forms: Primary service With this service, we’ll identify the visitor need or interest at a show – determining if and what they require in follow-up and the products or services they’re interested in. From there, our enquiryNET team will despatch any requested sales material within 24 hours, so enquirers receive details around three days after their visit. And when the event ends, we supply the client with a full, prioritised prospect list and analysis of the captured data, giving them a clear picture of the show’s success and a springboard for follow-up sales activity. Advanced service Best used alongside our Primary service, this extended capability will qualify each visitor by ‘phone seven to ten days after the event - between four to seven days after their receipt of a fulfilment pack. Using a pre-agreed script, our enquiryNET staff will work to gather data such as enquirers’ purchasing timescales, influencing or specifying personnel, current product usage details and more. We’ll then notify the client of sales interest and appointment requests on a daily basis, and complete the service by supplying a comprehensive report of results.Case Study: Exhibition Enquiry HandlingThis was initially developed for one of our clients in response to their need to improve the way in which they handled enquiries generated at trade shows and also to enable them to identify whether their investment was worthwhile. We have run and expanded the service over 4 years to the point where they can identify exactly which shows are worth exhibiting at, how much they should spend, how many staff they should take etc.
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The Jamieson ConsultancyUnit 5 North Ridge Park Haywood Way Hastings East Sussex TN35 4PP
Tel: +44 (0) 1424 757 600
Fax: +44 (0) 1424 432 106
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