The Jamieson Consultancy

Circulation Management PDF Print E-mail

Circulation Management...Successful trade publications live or die on the quality of their circulation management. TJC has the specialist expertise and tools to ensure you get maximum value from your circulation database.

Good circulation management is the lifeblood of successful trade publishing. A well-managed circulation database will drive advertising revenues and market share and reduce your costs in one go.

Yet the challenges are daunting. Keeping your database fresh, valid and relevant requires laborious cleansing, verifying, monitoring and updating. Add the need to satisfy the requirements of the Audit Bureau of Circulations (ABC) and it’s no surprise that forward-thinking publishers outsource the task.

TJC has long experience in managing controlled circulation databases for leading B2B publishers. Using our data management skills and state-of-the-art systems, we will devise a programme according to your needs and Terms of Control, ensuring your databases are expertly maintained.

What we do

  • Manage and maintain circulation databases for UK and international trade publications
  • Build circulation databases from the ground up according to your criteria and audit standards
  • Generate, import and manage new reader registrations
  • Day-to-day database management, including data cleansing, verification, entry and de-duplication for 100% integrity and accuracy
  • Audit preparation and support for cast-iron ABC and BPA compliance
  • Full & timely reporting to your required format and timeframes
 

The Jamieson Consultancy
Unit 5 North Ridge Park
Haywood Way
Hastings
East Sussex
TN35 4PP

Tel: +44 (0) 1424 757 600

Fax: +44 (0) 1424 432 106

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